Take Action
The New Normal represents a Shift in Context.
There are always winner and loser coming out of an economic crisis. Winners are distinguished by one major characteristic—their actions seize the opportunities and possibilities of the new context, the circumstances that defines meaning or value.
We believe there is a new normal in business, a new context that creates new challenges and new possibilities. Failure to adapt means going out-of-context, a losing of relevance and accelerated commoditization.
Navigating a Shift-in-Context
This is where we can help.
As analysts, we focus on how the context has shifted for customers and how this has altered what they value and find meaningful. Not only are we prepared to share our insights, we have developed a guided process that helps you see the new possibilities and opportunities. From this perspective you are in a position to effect change, not react to it. It is about purposeful change. It is about recognizing your strength in the context of the new normal and to building on them. It is also about eliminating practices that are costly and dilute the value to customers. Our process helps you prioritize and cut valueless costs.
Resistance to change is a challenge. This is where our incubation process fits in. To incubate is to help something take form, to develop and grow. What takes form is your vision of the new opportunity. What develops and grows is your organizations ability to adapt and seize new opportunities.
Organizational Inertia is a Serious Concern.
Our incubation process helps you quickly seize new opportunities but its lasting impact comes from the optimism and adaptive potential it create. A high priority should be to produces tangible results. But, an equally high priority needs to be aligning business practices with what today’s customers’ value and finds meaningful. This requires cooperation, collaboration and alignment across functional units. Our process deliberately incubates this process. The sustainable benefit is learned optimism at an individual and organizational level. Our process incubates collaboration, cooperation and directs it at organizational change that seizes the new opportunities and creates new possibilities for your business and your customers.
For many companies the initial the pursuit of new normal opportunities might be limited in scope and involve only a small team. However, learned optimism is infectious and the learning process gives the organization an experienced and motivated team prepared to take charge. Getting start is important but doesn’t have to involve massive organizational transformation.
What is Our Role?
We bring insight in the new normal and help you see new opportunities. Our incubation process helps you make it happen. But, our greatest value lies in the coaching or mentoring that results in your team taking charge and developing the adaptive potential.
Joining Forces...
The Whetstone Edge, LLC
analyzes how changes in technology, society and the marketplace impact what customers’ value and how they make decisions. Based on these insights we advise client companies how to align their business strategies and practices to optimize customer equity. Our unique psycho-economic framework take the customers’ perspective in develop processes and practices for enhancing customer engagement and enabling emotionally compelling customer experiences.
Del Langdon and Associates
have over 30 years of experience in helping corporate executives and management teams to significantly improve organizational performance. We guide business transformation through the definition of integrated enterprise strategy (business, customer, channel, organizational capability, learning, technology) and alignment around its execution. Our primary goal is to help clients companies to define and implement differentiated customer/client relationship experiences.
Incubation Process
The Whetstone Edge, LLC and Del Langdon and Associates have formed a strategic alliance to help client companies thrive amidst a new normal in business. Key to thriving is recognizing and acting from the premise that value and meaningful must be viewed from the customers’ perspective. Businesses are now challenged to take an outside-in approach to developing products, and business practices.
The Whetstone Edge is adept at determing what motives customers and what creates desire and demand. Del Langdon and Associates has years of experience in helping client companies implement these outside-in insights. Together we help clients profitably and sustainably see and seize new opportunities. Together we have developed an in situ Incubation Process to facilitate organizational change.
click book image to order