HE Whetstone Edge is the success you will experience when you
gain the insights, strategies,and methodologies to create
win-win-win business relationships. In win-win-win business
relationships, the main participants shift from being adversial
to co-operative and even collaborative. Everyone wins.

Customers will get more than a product or service. They'll get the emotional fulfillment they desire. When this happens, they eagerly and willingly commit to long-term relationships.

Employees become engaged, they build psychological equity, which enables them to make essential, positive contributions to the customer experience.

Companies, by delivering a desirable customer experience, will build customer equity -- the wealth-creating potential that lies in their relationships with their customers.

New from The Whetstone Edge

Get With It
Learn More....

Upcoming Seminars

SofTECH, John I. Todor will be presenting a seminar, Practical Ways to Use Web 2.0 in Your Business, to SofTECH (www.softech.org) in San Rafael, CA on July 23, 2008.

CIO Forum, John I. Todor will be presenting a seminar, Social Media and Customer Relationships, to a CIO Forum in San Francisco on September 19, 2008.

Recent Events

Managing Partner John I. Todor participated in CustomerThink.com’s Advisory Board Retreat in Barcelona, Spain, June 2-3, 2008

Recent Presentations

How Small Businesses Can Profitably Harness Social Media, John I. Todor presented to the Bay Area Consultants Network in San Rafael, CA, March 28, 2008.

How Web 2.0 Can Enrich Your Business and Your Life, John I. Todor presentation to the Commonwealth Club in San Francisco, March 10, 2008. the presentation is available at http://fora.tv/2008/03/10/John_Todor_How_Web_2_0_Can_Enrich_Your_Business.

Press Releases

May 28, 2008, Get with it! New Program Offers Practical Ways to Use Web 2.0 in Your Business. http://www.prweb.com/releases/SocialMedia/SMB/prweb974584.htm

March 7, 2008, Sense Making: Use the Social Web to Find Meaning in Today’s Fast-changing and Complex World. http://www.prweb.com/releases/2008/03/prweb746114.htm

January 7,2008: How and Why to Get Customers Engaged - Profitably, According to the Economist Intelligence Unit, http://www.prweb.com/releases/2008/1/prweb600842.htm

June 6, 2007: New Book Expands on Study Showing Customer Engagement is Critical Yet Elusive, http://www.prweb.com/releases/2007/06/prweb530893.htm

More Press Releases...

Live Radio Interview

Managing Partner John I. Todor was interview by RSS Ray on January 9, 2008 from 10 am to 11 am. Listen on demand at http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html

Papers

Social Networks and Online Communities Create Elastic Ties and Surprisingly Powerful Pay-offs, John I. Todor, CustomerThink, January, 2008, http://www.customerthink.com/print/2832.

Why Online Communities Matter, John I Todor, Ph. D. December, 2007. Download

The Client's Role in Building Business Relationships, John I. Todor, Ph. D. and R Blake Hendrix, September 2007. Download

Customer Relationships in a Web 2.0 World, John I Todor, Ph. D. and William D. Todor Ph. D., August, 2007. Download

Why Customer Engagement Pays Dividends, John I. Todor, Ph.D., June 2007. Download

More papers...

Newsletter

The Whetstone Edge, LLC has a new bi-weekly newsletter. Our goal is to serve up provocative insights, research, and practical strategies for dealing with today’s customers. Subscribe

 

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Past Issues
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Popular Speaking and
Seminar Topics

Web 2.0 and Business

Social Networks
and Online Communities

Addicted Customers:
How to Get Them Hooked
on Your Company

Elevate the Dialog:
Shift the Focus of Customer
Interactions from “Things”
to “Relationships

Get Them Tuned In:
How to Achieve Effective
Customer Communication

Employee Engagement and
the Customer Experience

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Customer Thinkl
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The Whetstone Edge, LLC, is a customer experience consulting and training firm that applies scholarly research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CRM—customer relationship management, and marketing strategy. Customer care, acquisition, and client relationships are profoundly affected by the underlying psychological principles of CEM—customer experience management—that lead to customer satisfaction, trust, loyalty, and long term, lifetime value for businesses.