Many companies now realize that enhanced customer relationships can fuel growth and profitability. However, most are unsure of how to proceed or are frustrated with the results of their incentive or loyalty programs. The Whetstone Edge offers companies, associations, and industry groups a better understanding of the necessary principles, actionable concepts and ways to apply them to their business or industry.

Speaking Engagements - Insight and motivation are essential. The Whetstone Edge has helped people and companies around the world become excited about building customer equity. In our speaking engagements we explain the underlying concepts and make them relevant to the audience. Our presentations can build momentum at conferences, company meetings or at customer events.

Executive Briefs - These one-day sessions are directed at business leaders who want to gain a deeper understanding of customer-centric business practices and how they might benefit their businesses. In addition to providing new ideas and concepts, they stimulate a discovery process where the executive uses his or her industry knowledge to see unique business opportunities. These sessions culminate with a clearly defined next step.

Seminars - We offer seminars at association meetings or for the benefit of a single company. In either case, our seminars are customized to the industry. They are designed to help participants embrace new ideas about customer equity, gain insight into applying them, and to begin formulating a plan.

New Publications!