Press Releases

April 4, 2007: Don't Compete on Price: Competitive Strategies for Small Business
http://www.prweb.com/releases/2007/04/prweb516086.htm

February 28, 2007: Hooked: The Psychology of the Customer Experience
http://www.prweb.com/releases/2007/3/prweb508331.htm

December 11, 2006: Book Entitled 'Addicted Customers' Ties Split-Personalities to Loyalty and Trust
http://www.prweb.com/releases/2006/12/prweb489092.htm

December 8, 2006: A New Look at Customer Acquisition and Retention
http://www.prweb.com/releases/2006/12/prweb488869.htm

December 6, 2006: Teleseminar on the Secrets of Building Customer Equity
http://www.prweb.com/releases/2006/12/prweb487156.htm

November 27, 2006: Addicted Customer Concepts Resonate at the Future of Marketing Summit
http://www.prweb.com/releases/2006/11/prweb483289.htm

October 12, 2006: Whetstone Edge Partners Speak on Customer Relationships at the Future of Marketing Summit
http://www.prweb.com/releases/2006/10/prweb448690.htm

September 25, 2006: Customer Experience Management Gets a Psychological Foundation
http://www.prweb.com/releases/2006/09/prweb442708.htm

August 9, 2006: Whetstone Edge Partners Speak on Building Customer Equity at IBM Conference
http://www.prweb.com/releases/2006/08/prweb421788.htm

July 21, 2006: New Customer Experience Seminar on Split Buying Personalities Offered by The Whetstone Edge
http://www.prweb.com/releases/2006/07/prweb414040.htm

July 20, 2006: New Blog on the Psychology of the Customer Experience by The Whetstone Edge
http://www.prweb.com/releases/2006/7/prweb413194.htm

July 21, 2006: New Customer Experience Seminar on Split Buying Personalities Offered by The Whetstone Edge
http://www.prweb.com/releases/2006/07/prweb414040.htm

June 10, 2006: New Teleseminar Offered on the Psychology of the Customer Experience
http://www.prweb.com/releases/2006/06/prweb396663.ht

 


New Publications!



More..

BLOGS
       On Customers
       Engaged Employee
       CustomerThink
       The Perfect Customer
       Experience

BOOKS AND RESOURCES
       Books / Papers
       Recommended Reading

SPEAKING
       Speaker's Kit
       Presentations
       Topics
       Speaker Bios

MENTORING
       Mentoring Philosophy
       Brain Trust for Action
       Workshops
       Coaching Programs

 


The Whetstone Edge, LLC, is a customer experience consulting and training firm that applies scholarly research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CRM—customer relationship management, and marketing strategy. Customer care, acquisition, and client relationships are profoundly affected by the underlying psychological principles of CEM—customer experience management—that lead to customer satisfaction, trust, loyalty, and long term, lifetime value for businesses.