Albert Einstein
once said, “The significant
problems we
have cannot be solved at the same level of thinking with
which we created them.”
We believe these books have something significant to say
about today’s business challenges as well as how to
think about solutions and new opportunities.
John Todor
Addicted Customers |
|
| Ken Blanchard and Sheldon Bowles, Gung
Ho |
|
| Ken Blanchard and Sheldon Bowles, Raving Fans. |
|
| Mihaly Csikszentmihalyi, Good Business: Leadership,
Flow, and The Making of Meaning. |
|
Melinda Davis, The New Culture of Desire: Five Radical New Strategies
That Will Change Your Business and Your Life. |
|
Paul Ekman, Emotions Revealed: Recognizing Faces and Feelings to Improve
Communication
and Emotional Life. |
|
| Malcolm Gladwell, The Tipping Point: How Little Things
can Make a Big Difference. |
|
| Malcolm Gladwell, Blink: The Power of Thinking without
Thinking. |
|
| Marc Gobe, Emotional Branding: The New Paradigm of
Connecting Brands to People. |
|
| Daniel Goleman, Working with Emotional Intelligence. |
|
| Gary Hamel and C.K. Prahalad, Competing for the Future. |
|
| B. Joseph Pine and James H. Gilmore, The Experience Economy:
Work is
Theatre and Every Business a Stage. |
|
Daniel H. Pink, A Whole New Mind: Moving from the Information Age to
the Conceptual Age. |
|
| Frederick F. Reichheld, The Loyalty Effect: The Hidden Force
Behind
Growth, Profits, and Lasting Value. |
|
| Bernd H. Schmitt, Experiential Marketing: How to Get Customers
to Sense, Feel, Think, Act and Relate to Your Company
and Brands. |
|
| Martin Seligman, Authentic Happiness: Using the New
Positive Psychology to Realize Your Potential for
Lasting Fulfillment. |
|
| Richard Sennett, The Corrosion of Character: The Personal Consequences
of Work in the New Capitalism. |
|
| Gerald Zaltman, How Customers Think: Essential Insight into
the Mind of the Market. |
|
| Shoshana Zuboff and James Maxmin, The Support Economy: Why Corporations
are Failing Individuals and the Next Episode of Capitalism. |
|
OOKS AND RESOURCES
