Its all about Customer Relationships
Desire your offering
Are not price focused
Consumption increases desire
Forgive snafus
Seek advice on big issues
Value your relationship
Become advocates
Have high lifetime value
BUT...
Do you have the principles and strategies that lead to customers like these?
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Buy this Series of 7 CDs get 3 bonus gifts
Nurturing Addicted Customers
This CD Series provides the Psychological Principles and the Business Strategies to take action!
Based on a forthcoming book by John I. Todor, Ph.D. Addicted Customers: How to Get Them Hooked on Your Company
Interviewed by Robert T. Stacey, President of the Association for the Advancement of Relationship Marketing
You will learn:
- Key factors that keep customers from being loyal and compell them to buy on price and convenience.
- What mindshare really means and how it leads to increased customer desire, commitment and advocacy.
- The emotional and psychological principles that underlie desirable customer experiences.
- Examples of business tactics used by successful companies who applying these principles.
Listen and learn at your convenience
About John I. Todor, Ph.D.
John is an author, consultant and experienced business executive. He has written two books on customers: Addicted Customers: How to Get Them Hooked on Your Company" and Winning Mindshare: The Psychology of Personalization and One to One Marketing." He is the managing partner of the customer-centric consulting firm, The Whetstone Edge, LLC and the Co-Director of the Customer Equity Initiative. His speaking and coaching focus on ways to build profitable customer relationships. Clients and audiences include small businesses to multi-nationals.
- A framework for increasing profits, growth and the lifetime value of customers.
You will Gain:
- An understanding of what today's customers value and how that differs from what most businesses are selling.
- Tactics for short-term wins, and a way to differentiate your business that produces long-term dividends.
This is the first time this material has been made available to anyone but consulting clients.
They pay $30,000 or more for the content on the CD's and the bonus workbook.
When buying commodities, customers seek the best trade-off between price and convenience and no loyalty accrues. Learn how to deliver engaging customer experiences that lead to emotional involvement, greater desire and commitment - Addicted Customers.
Topics covered on the CD's
What are Addicted Customers?
Context, Customers and Opportunities
Today's customers face a marketplace of abundance, overwhelming choice, the uncertainty of rapid change and the time pressure of a 24/7 world. These circumstances have shifted what customers value. Learn how to determine what customers in your industry value and will reward with loyalty.
The Changed and Challenged Customer
To build customer relationships and high lifetime value with customers, one must understand how they react to today's fast-paced business climate. Learn how to influence the unconscious coping strategies that dictate how today's customers make purchase decisions.
Returning Customers to Their Comfort Zone
The marketplace confronting customers has pushed them out of their psychological comfort zone increasing their indifference and apathy. Learn how to get them back to their comfort zone when they deal with your company and win long-term customers.
The Anatomy of Desire
Desire is one of the most powerful emotions. It is the reason that "Addicted Customers" will scrimp elsewhere to splurge on the customer experiences that are meaningful. Stimulating desire is not about features and benefits -- it is about emotions. Learn how to create desire for even the most mundane product.
Cultivating Addicted Customers
Two critical factors in cultivating addicted customers are getting them emotionally and psychologically involved in the experience and fostering an authentic relationship. Learn the principles and strategies to make this happen for your business.
Expanding the Experiential Envelope
It is not the product per se that leads to committed and highly profitable customers -- it is the experience customers have in buying and consuming the product. Learn how to make sure customers get the full experiential value from your products.
Trust and Customer Relationships
Most customers have only enough trust in a business to buy their products (if the price is low enough). This kind of trust is a barrier to loyalty. Learn how to break through this trust barrier and build strong relationship value -- where customers turn to your company for advice and guidance and become advocates.
Communicating with Today's Customers
Techological and societal change are happening faster than people can keep up. This results in idea gaps, illegibility, distrust, ignorage and factoids -- and all this leads to customer indifference. Learn how to turn these issues to your advantage.
Building Relationships, A Journey ...
Building strong customer relationships is an ongoing process that requires more than an event or sale. Learn a framework for systematically fostering growing customer relationships that lead to high lifetime value.
Seminar Workbook
Illustrates key concepts, gives examples and helps you apply them to your business and industry.
Companies discussed on the CD's
Apple Computer Amazon.com American Express Birkenstock CEORead.com
The Container Store
Illuminations Hampton Inns Home Depot Lincoln Financial Patagonia
Pret-a-manger PRWeb.com Starbucks Wegman's
This CD Series
with 3 bonuses
is only available for a limited time
Interview by Robert T. Stacey, President Association for the Advancement of Relationship Marketing
For the past 15 plus years, Bob has been at the center of what's happening in the field of Customer Relationships and Customer Relationship Management.
- Most of the leading Guru's have been speakers at his events and he has picked their brains in private.
- He interacts regularly with business leaders who are leading their company's customer-centric charge --he knows what it takes to put ideas into action.
- He asks John the tough questions and adds valuable insights of his own.
A preview version of the book
The Forward and Chapter One
John's insights helped us switch from selling commodities on price to offering customers solutions they value. Ken Bendrick, CEO NuSenio Communications, Inc.
Consulting Clients of John Todor
Advanced Light Source Ambient Solutions, Inc. Artes Grafics, S.A., Choice Communications Creative 911 Electronics for Imaging Ford Motor Corporation General Motors Hewlett-Packard Inc. K/P Corporation
Linotext, Incorporated Mail-Well Incorporated MRTC (Maui) Nimblefish Technology Postcard Press, Inc. Rastar Digital Media The Fulfillment Center Versatech Consulting Vertis Digital Services Ziff-Davis
Advance praise for Addicted Customers ...
"Consumers, consciously or unconsciously, strive for a 'feel-good' factor in each of their purchase experiences. Addicted Customers takes this concept and shows how businesses in any arena can move customers in directions that positively alter their purchase experience. How do you move customers from indifference about your brand to an engaged purchasing experience? John Todor provides us with straightforward and powerful answers that are simple to grasp and easy to put into action. Addicted Customers isn't about simple brand affinity. It's a handbook for how to get customers hooked on your company's product."
Ron Tonini, CEO
Picture Marketing, Inc.
Bonus #3 - An Opportunity to refine your ideas!
Free telephone consultation - once you have listened to the CD's you are invited to participate in a one hour, small group (maximum=5 people) discussion with John. Get your questions, refine your ideas and learn from the other participants. John normally charges $300 per hour for telephone consulting.
Nurturing Addicted Customers will pay you BIG dividends
$395 with an unconditional money back guarantee
and many more
More Praise for Addicted Customers
“If you only focus on your product, you will only create more features. If you focus on your customers, you will create more sales. This book connects the pieces you need to know about engaging customers in an era when they are in control. Keep a notepad by your side. This book will inspire great ideas on how you can engage your customers during the buying experience.”
Bill Flitter
VP Marketing and Founder
Pheedo, Inc.
“John Todor delivers an insightful roadmap for identifying, developing and creating the ultimate in business relationships—Addicted Customers! We’ve been around initiatives such as CRM and 1:to:1 Marketing before. Now we have a knowledgeable guide to complete the journey. Bravo!
Thomas P. Darcy
Information Management Industry Marketing
IBM
“Addicted Customers should be required reading in every marketing and employee training program. It provides valuable information and examples about the buyer-seller relationship. The customer or client relationship is of universal concern whether the product is tangible or intangible. John Todor clearly articulates what it takes for the customer to enter into a committed relationship. Moreover, he shows how businesses can make this happen.”
Kenneth Lersten, Ed.D.
Certified Financial Planner and Investment Consultant
A.G. Edwards
“Addicted Customers led me to water... and it made me drink. John Todor uses clear and persuasive writing to really cut through the cookie cutter business writing ‘how to’ clutter and captures the essence of building true, long term customer relationships. I think it should be on everyone’s ‘must read’ list.”
David Curran, CEO
Data Commnuiqué International
“John Todor has taken complicated psychological concepts and made them easy to understand. Then he shows you how to take advantage of this knowledge for the benefit your company and your customers. Better hope your competition doesn’t read this before you do.”
Joe Beaulaurier, Marketing Manager
PRWeb
The Whetstone Edge, LLC
415 Saddlebrook Lane
Pleasant Hill, CA
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