HE Whetstone Edge is the success you will experience when you
gain the insights, strategies,and methodologies to create
win-win-win business relationships. In win-win-win business
relationships, the main participants shift from being adversial
to co-operative and even collaborative. Everyone wins.

Customers will get more than a product or service. They'll get the emotional fulfillment they desire. When this happens, they eagerly and willingly commit to long-term relationships.

Employees become engaged, they build psychological equity, which enables them to make essential, positive contributions to the customer experience.

Companies, by delivering a desirable customer experience, will build customer equity -- the wealth-creating potential that lies in their relationships with their customers.


New from The Whetstone Edge

GWI Book  

Not yet using Web 2.0 or Social Media to enhance your business or career?

...this book is for you!

Learn more...

 


Recent Interview

Value, Not Price, drives Customer Experience, Chris Musico of DestinationCRM.com interviews John Todor, December 2, 2008.

Podcasts

Inside Scoop with John Todor (15:20m). Bob Thompson of CustomerThink discusses how business managers can take advantage of Web 2.0 and Social Media based on John's new book, Get with it! The Hands-on Guide to Using Web 2.0 in Your Business. October 31, 2008.

Upcoming Webinars

Retail Industry: Using PR to Reach Customers, Tuesday, Nov. 4, 2008, 2pm ET - Join Scott Krugman, VP fo the National Reatil Federation and John I. Todor of The Whetstone Edge, LLC to learn how to use online PR to engage your audience, build customer loyalty and attract shoppers. Register Now!

Recent Events

CustomerFutures (www.customerfutures.com). Managing partner John I. Todor has joined OgilveyOne Worldwide's Customer Futures Group as the West Coast facilitator. Customer Futures is an international network devoted to improved customer experiences.

Managing Partner John I. Todor participated in CustomerThink.com’s Advisory Board Retreat in Barcelona, Spain, June 2-3, 2008

Recent Presentations

ASTD, San Ramon, CA, John I. Todor will present Using Social Media in Training and Development., September 16, 2008.

IMC-Norcal, John I, Todor will present Web 2.0 for Consultants, Milbrae, CA, September 8, 2008.

CIO Forum, John I. Todor will be presenting a seminar, Social Media and Customer Relationships, to a CIO Forum in San Francisco on September 19, 2008.

SofTECH, John I. Todor presented a seminar, Practical Ways to Use Web 2.0 in Your Business, to SofTECH (www.softech.org) in San Rafael, CA on July 23, 2008.

How Small Businesses Can Profitably Harness Social Media, John I. Todor presented to the Bay Area Consultants Network in San Rafael, CA, March 28, 2008.

How Web 2.0 Can Enrich Your Business and Your Life,
John I. Todor presentation to the Commonwealth Club in San Francisco, March 10, 2008. the presentation is available at http://fora.tv/2008/03/10/John_Todor_How_Web_2_0_Can_Enrich_Your_Business.

Press Releases

May 28, 2008, Get with it! New Program Offers Practical Ways to Use Web 2.0 in Your Business. http://www.prweb.com/releases/SocialMedia/SMB/prweb974584.htm

March 7, 2008, Sense Making: Use the Social Web to Find Meaning in Today’s Fast-changing and Complex World. http://www.prweb.com/releases/2008/03/prweb746114.htm

January 7,2008: How and Why to Get Customers Engaged - Profitably, According to the Economist Intelligence Unit, http://www.prweb.com/releases/2008/1/prweb600842.htm

June 6, 2007: New Book Expands on Study Showing Customer Engagement is Critical Yet Elusive, http://www.prweb.com/releases/2007/06/prweb530893.htm

More Press Releases...

Live Radio Interview

Managing Partner John I. Todor was interview by RSS Ray on January 9, 2008 from 10 am to 11 am. Listen on demand at http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Marketing-with-RSS-Ray.html

Papers

Three Social Media Strategies Can Stack the Deck inYour Favor When Prospects Search. John I. Todor, CustomerThink, October 30, 2008.

Social Networks and Online Communities Create Elastic Ties and Surprisingly Powerful Pay-offs, John I. Todor, CustomerThink, January, 2008, http://www.customerthink.com/print/2832.

Why Online Communities Matter, John I Todor, Ph. D. December, 2007. Download

The Client's Role in Building Business Relationships, John I. Todor, Ph. D. and R Blake Hendrix, September 2007. Download

Customer Relationships in a Web 2.0 World, John I Todor, Ph. D. and William D. Todor Ph. D., August, 2007. Download

Why Customer Engagement Pays Dividends,
John I. Todor, Ph.D., June 2007. Download

More papers...

Newsletter

The Whetstone Edge, LLC has a new bi-weekly newsletter. Our goal is to serve up provocative insights, research, and practical strategies for dealing with today’s customers. Subscribe

 

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Newsletter

Hooked
The Psychology of the Customer Experience

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Past Issues
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Popular Speaking and
Seminar Topics

Web 2.0 and Business

Social Networks
and Online Communities

Addicted Customers:
How to Get Them Hooked
on Your Company

Elevate the Dialog:
Shift the Focus of Customer
Interactions from “Things”
to “Relationships

Get Them Tuned In:
How to Achieve Effective
Customer Communication

Employee Engagement and
the Customer Experience

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Customer Thinkl
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The Whetstone Edge, LLC, is a customer experience consulting and training firm that applies scholarly research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CRM—customer relationship management, and marketing strategy. Customer care, acquisition, and client relationships are profoundly affected by the underlying psychological principles of CEM—customer experience management—that lead to customer satisfaction, trust, loyalty, and long term, lifetime value for businesses.