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John I. Todor, Ph.D. is
the managing partner of The Whetstone Edge.
As a psychologist, he is constantly
applying behavioral science
to real world buyer-seller dynamics. Based on this foundation,
he helps client companies build customer equity, increase
profitability and thrive in today’s fast-changing business
climate.
He has owned and managed a marketing
firm with clients like General Motors, Ford Motor Company
and Domino’s
Pizza. As
the director of business development for Indigo America,
Inc., he was responsible for evangelizing digital printing
to the
marketing community and building strategic relationships
with CRM companies. As an analyst, he assesses which strategies
lead
to success in today’s fast-paced business climate. As
a consultant
to Hewlett-Packard, worldwide, he helped their customers
see how new business strategies and digital technology can strengthen
customer relationships and profitability.
He has served
on the board of directors of the Association
for the
Advancement of Relationship Marketing and is the co-author
of Winning Mindshare: The Psychology of Personalization
and One to
One Marketing. |
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William D. Todor, M.B.A., Ph.D. is a senior partner
of
The Whetstone Edge.
He is a former professor of Management
and Human Resources
at The Fisher College of Business, The Ohio State University.
Through his deep understanding of organizational principles and
real-world experience, he helps clients face the critical
challenge of integrating growth strategies, organizational
change and new technology. His specialty is bringing this
approach to bear on the challenge of building better customer
relationships. While customer-focused initiatives can be valuable,
he completes the solution by aligning organizational and employee
behavior with other programs to enhance customer equity.
He was
the organizational behavior consultant to the Toronto Summit
on Relationship Marketing and is the co-author of Winning
Mindshare:The Psychology of Personalization and One to One
Marketing. His business experience spans techology, marketing,
government and manfucturing sectors.
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The Whetstone Edge, LLC, is a customer experience consulting and training firm that applies scholarly research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CRM—customer relationship management, and marketing strategy. Customer care, acquisition, and client relationships are profoundly affected by the underlying psychological principles of CEM—customer experience management—that lead to customer satisfaction, trust, loyalty, and long term, lifetime value for businesses. |
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