Split Buying Personalities, the
presents a live teleseminar on:
Are your customers focused on price? Incentives? Convenience? If so, you are courting the wrong buying personality!
Learn how to attract and cultivate loyal, committed and highly profitable customers by appealling to their engaged buying personality!
In this teleseminar, John I. Todor, Ph.D. spells out the psychological principles that make a customer experience engaging and emotionally compelling, and the business strategies to put these principles into action.
at 4 p.m. (eastern daylight time)
Customers exhibit a split personality when making purchase decisions. When they purchase commodities, they take an indifferent stance and focus on price and convenience. Indifferent customers are inherently not loyal. In contrast, when the customer experience offered is emotionally and psychologically engaging, the experience has meaning to the customers. Engaged customers are highly loyal and value the business relationship.
- An understanding of what today's customers value and how that differs from what most businesses are selling.
- A frameworks for increasing profits, growth and the lifetime value of customers.
- Tactics to get short-term wins, and a systematic way to differentiate your business in the eyes of customers -- ways that produce long-term dividends
Who Should Attend
Business leaders and marketing professionals who feel compelled to compete on price and would like to have sustainable profits and growth.
You will LEARN
- The five key factors that keep customers from being loyal and compel them to buy on price and convenience.
- What mindshare really means and how it leads to increased customer desire, commitment and advocacy.
- The emotional and psychological principles that underlie desirable customer experiences.
- Business tactics used by successful companies that are applying these principles.
To reserve space for this
CEO's claim the next big competitive battle field is about the customer experience.
Survey of CEO's by the Conference Board
August 3rd teleseminar
Price
$99 (US$)
About the Instructor
John I. Todor, Ph.D. is an authors, scholar and experienced business executive. He has wrtten two books on customers: Addicted Customers: How to Get Them Hooked on Your Company and Winning Mindshare: The Psychology of Personalization and One to One Marketing. He is the managing partner of The Whestone Edge, LLC and the Co-Director of the Customer Equity Initiative. He speaking and coaching focues on ways to build profitable and sustainable customer relationships. His audiences range from small businesses to mutli-nationals.
John Todor's workshops and seminars are recognized for enthusiatically presenting leading-edge iideas about customer behavior and rich examples of how they have been successfully put into practice. He guides particicpants in creating actionable strategies that fit their business and industry.
Robert T. Stacey, President Association for the Advancement of Relationship Marketing.
John's insights helped us switch from selling commodities on price to offering customers solutions they value.
Ken Bendrick, CEO, NuSensio Communications
Customer Experience, and Profitability
What
A 60 minute teleseminar
When
4 p.m. (EDT) Thursday August 3rd
The Whetstone Edge, LLC provides thought leadership and executive education on win-win-win business relationships. Relationships where customers get what they value, employees are engaged and positively contribute to the customer experience, and companies build customer equity.
www.TheWhetstoneEdge.com
